Blogger is known as one of the best free blogging platforms and that’s why hundreds, thousands of people start new blogs on this free platform knowing they won’t need to pay anything, especially students who have very less amount of budget. So, they simply purchase a domain and go with blogger (blogspot).
Now, after starting a blog, most things are perfect as they have good dashboard to work with, simple navigation, but you may feel one major thing missing. That major thing is, Blogger platform templates are not SEO friendly and as you know SEO plays an important role in the success of your blog, So, you have to make your blogger template SEO friendly in order to improve your on-page SEO.
How To Make Blogger Template SEO Friendly
#1. Show Post Title Before Blog Title In Google Search:
The first thing to find in custom template is the structure of the title tag, because the Title tag is the most important SEO factor of blog.
So, what you need to do, Optimize Title tag which the below given method.
and replace it with
<b:if cond= 'data:blog.pageType == "index"'>
#2. Meta Description & Keyword Tags:
Another important SEO factor is meta description and keyword tag. If you ignore it you may loss huge amount of traffic from search engines, so just add proper meta description and keyword tags in your blogger template to make it more SEO friendly.To add meta description and keyword tag in blogger template:
Find For <head> and Paste The Following Code Below <head> tag.
<meta content='Add your blog description here' name='description'>
<meta content='Add your keywords here' name='keywords'/>
Replace Add your blog description here With Your Description (maximum 150 characters) and Add your keywords here (maximum 150 characters)With Your Keywords.
#3 Use H2 tag for Post Title instead of H3
As you know H2 and h3 tags are used to create a clear view of the content so readers can read everything easily. They also have one more advantage, search Engine crawler used to pick up the keywords used in heading tags and rank that article based on that keyword, but search Engines always give more importance to H2 rather than H3. So, it is advised to use the H2 tag for post title in your blogger template and the way to use H2 tag is given below.
Open Dashboard >> Template >> Edit HTML
Find Below given Code:-
And Replace it with the code given below.
<b:if cond='data:post.link'> <a expr:href='data:post.link'><data:post.title></a> <b:else/> <b:if cond='data:post.url'> <a expr:href='data:post.url'><data:post.title></a> <b:else/> <data:post.title> </b:if> </b:if>
#4 Enable Custom Header Tags
For improved crawling, you must enable Custom Header tags from Settings page>> Search Preferences and make settings as given in the screenshot below.
#5 Enable Custom Robot.txt
A custom Robot.txt file will help you better control your blog, in case you don’t want to index everything. It will avoid any duplicate content problems which may occur when crawler have access to every bit of your site. So, Enable Custom Robot.txt file and paste below given code in it.
User-agent: *Disallow: /search/
So, these are some tips which can help you make your blogger template SEO friendly. Finally, I just wanna say, make sure you follow the steps correctly and improve your chances of rankings higher in search engine. But if you find any problem regarding your Blogger template, feel free to contact me via comments.