What are best Video SSP to buy traffic from? Are there any differences and do you even need to use many SSPs or one major is enough? Let’s check stats of some biggest Supply Side Platforms and see if we can answer those questions.
When choosing the appropriate SSPs you should also consider, that many of those have some main geos. There are also some ad formats that certain SSP do or don’t support.
Video advertising has become an intrinsic part of the marketing strategy of brands. Almost everyone aims to create a compelling online presence through video ads. So, more and more video ads will sell now and publishers have to be ready for that. To make the process a little easier for publishers, especially beginners, we will discuss a list of video SSP here. In this article, we are going to list the top 10 video SSP companies for publishers who can use them for better yield management.
Top 10 Video SSP List for Publishers
Teads.tv is said to be revolutionizing digital video advertising. It is the inventor of outstream video advertising. Publishers partnering with Teads create an unparalleled level of premium inventory. The platform serves more than 650 million video views monthly, all over the world. Forbes, The Washington Post, Reuters, CNBC, Vanity Fair are only a few of the international brands that are on board with Teads.tv as publishers. Teads remain one of the top video SSP companies with a huge stream of premium advertisers and publishers.
Adblade is a Comscore top rated ad network. It has it’s own technology Newsbullet ad unit, which helps advertisers and publishers succeed in their interactions. Adblade also claims to have industry-leading ROI.
Ad formats: native, display
Top Geos: global
Targeting options: geotargeting, interests, retargeting
ConvertMedia is an outstream video ad specialist that offers highly prized video inventory. The company’s sell-side platform optimizes publisher revenue across biddable inventory and direct campaigns and generates reports. In 2016, the video SSP platform was acquired by Taboola, the largest content marketing platform globally. Convert Media and Taboola together forms one of the top video SSPs in the world to share native videos.
With SelectMedia technology you can ensure your brand is safe.
SelectMedia is one of the largest and most trusted providers of digital video brand advertising solutions.
The company is the first video SSP to utilize fully automated technology to review ad placements in real time to assure brand safety and delivery per IAB regulations. SelectMedia VideoGurd (VGT) audits advertising campaigns in real time to combat fraudulent traffic and invalid placements.
Its proprietary data-science driven technologies and large audience footprint globally drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide spectrum of Internet-connected devices.
Targeting options: custom
Beachfront Media offers video solutions for publishers, advertisers, enterprises, and anyone else looking to manage and monetize video across mobile, online, and TV. Todo Vision, Kids videos, YouTube, Vimeo, Blip, DailyMotion, Hulu, CBS, Vevo are some of their esteemed publishers. Beachfront.io is connected with 30k sources of video in one place. Also, the network reaches to more than 500 million users per month. Beachfront works as an ad server and a holistic yield management tool for publishers along with integration capabilities across its exchange.
Darriens is an advertising technology company with a programmatic self-service platform. Our DSP solution enables advertisers to access global reach, combining cross-screen audiences through mobile, video and web ads.
We are based in Buenos Aires, Argentina and we currently have offices in Brazil, Mexico, Chile, Singapore, Uruguay and Israel which all add up to more than 90 employees. We have customers across the five continents and provide services for the main players in the advertising industry (direct advertisers, agencies, networks and other AdTech companies).
Fyber is an independent advertising technology company that connects app developers and media companies with advertisers through the power of technology across every device. The SSP, Ad Server, Exchange, and Mediation products empower thousands of the world’s leading app developers and publishers to generate business-critical revenue streams and serve over half a billion monthly active users globally. PikPok, Pixelberry Studios, Melsoft Games, Cheetah Mobile are some of their publishers. Fyber is essentially a mobile video SSP helping app developers monetize their inventory at higher rates. Additionally, Fyber also offers video demand for web publishers who are looking to further increase their revenue from video ads. With integration to more than 150 DSPs across desktop and mobile, the rates and fills are quite high with Fyber for tier one traffic. It is one of the best mobile video SSP out in the market and can be recommended to all publishers and app developers.
The open, unified, and powerful programmatic platform of AppNexus empowers customers to more effectively buy and sell media, allowing them to innovate, differentiate, and transform their businesses. As the world’s largest independent ad tech company, AppNexus is led by the pioneers of the web’s original ad exchanges. The network is backed by WPP group and has some of the top Fortune 500 companies as its advertiser. Thus, it is definitely one of the top video SSP giants out there that are competing at full legs with Google and DoubleClick. Appnexus is the main source of all demand for WPP and has a major requirement for desktop banners, followed by video ads. However, if you have good US inventory, you should closely monitor Appnexus.
ADman Media is an outstream video supply-side platform (SSP) leader in Spain and Latin America. With nine offices around the world, ADman Media offers the best solutions to help publishers optimise their inventory and maximise their revenues.
Our state of the art technology allows advertisers to reach their target with innovative native video formats in high quality inventory
ADman Media, Innovative video for today\’s advertising
Genesis Media is a programmatic video technology company. The Genesis MediaProgrammatic Video Platform streamlines the connection between publishers and advertisers with its innovative technology and tools. ARENA helps to improve user experience, increase transparency and boosts overall performance. The company is headquartered in Denver, Colorado with offices in New York and San Francisco.
We hope this list of video SSP companies was helpful to all our publishers who are looking to monetize their video inventory at premium rates.