Adsterra was established in 2013. This ad network has a unique approach to the use of ad formats and places priority on quality service. It is one of the fastest expanding online ad networks which serves more than 10 billion ad impressions per month over 190 geo-targeted places. They run over 20,000 successful campaigns worldwide. Product and service companies get connected to their audience which increases brand awareness and improves the Return on Investment (ROI). The company aims to transform digital advertising and make it more creative and unique using proper optimization techniques. The network was in news in the recent past as speculations arisen because Google was banning publisher accounts who were using Adsterra. While AdSense policies allow publishers to run ads from other advertising networks, the system is stringent against pop-under networks which have obtrusive user experience and might lead to invalid click activity as pop-under ads may sometimes conflict with existing Adsense ad tags on publisher websites resulting in invalid click activity.
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